Tag: Greg Kihlstrom

AI doesn’t correct bad data. It does produce confident output built on whatever you feed it. Because of this, most “AI failures” are actually upstream data governance failures hiding behind polished outputs. Leaders should treat data readiness as a product, with clear owners, thresholds, and controls that prevent confident…

The rhythm of enterprise marketing has changed. For years, the dominant metaphor for our function was the factory. We built assembly lines for campaigns, optimized for efficiency, stamped out assets, and measured output with the detached precision of a floor manager. The CMO was the foreman, ensuring every part…

Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in…