GrowthLoop Archives

Expert Mode: Compounding the Impact of Marketing with Agentic AI

Agile Brand Guide on August 12, 2025

The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in how marketers operate and achieve results. Instead of linear, campaign-based approaches, the future of marketing lies in continuous, iterative cycles powered by AI, enabling faster learning, greater agility, and ultimately, compounding returns. This new approach leverages the very nature of today’s data-rich environments, allowing marketers to move at the speed of the market itself.

#712: Compounding returns on your marketing campaigns with Chris O’Neill, GrowthLoop

Agile Brand Guide on July 29, 2025

Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns.

Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O’Neill, CEO of GrowthLoop.

#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop

Agile Brand Guide on September 1, 2024

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how they are reshaping businesses’ approach to data segmentation and customer relationship management.