Most orgs are investing in AI at the wrong layer. Martech Futurist | May 12, 2026
The latest insights converge on a single, uncomfortable truth: most marketing organizations are investing in AI at the wrong layer. They’re deploying tools on top of…
CMOs won’t be running campaigns, they’ll be orchestrating networks. Martech Futurist | May 9, 2026
The CMO role is being rewritten by the marketing technology (and related) architecture that is running the enterprise. Forrester’s new research makes it explicit: the next-generation…
Focus on people, not just (AI) platforms. Martech Futurist | May 4, 2026
AI adoption is failing not because of technology gaps, but because of human ones. The research is unambiguous — organizations are deploying AI at scale while…
Micro-productivity can’t be all there is to gain from AI. Martech Futurist | May 2, 2026
This week’s research from HBR, Forrester, and MarketingProfs paints a clear picture: the CMOs winning with AI aren’t the ones with the most tools — they’re…
The tools are ahead of the strategy. The strategy is ahead of the operations. Martech Futurist | April 26, 2026
AI in marketing is moving faster than the organizations deploying it. Agentic AI is already making autonomous decisions in campaign optimization, personalization, and media buying, but…
CMOs need to be AI realists, not enthusiasts. | Martech Futurist, April 18, 2026
The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine competitive…
Personalization with strong context delivers measurable leaps. Martech Futurist | March 28, 2026
This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating competitive…
Consumers seem to be more AI-ready than brands. | MarTech Futurist – March 24, 2026
CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust is…
