Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization
In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the “great idea” that emerges from a senior leadership meeting. It often…
#765: Hexagon AB’s George Chang on building a unified system of marketing measurement
Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience.…
