Tag: Highspot

Yesterday’s press releases tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint simultaneously, and the window to build a coherent response strategy is narrowing fast. Three structural shifts are happening at once, and Chief Marketing Officers…

Yesterday’s announcements tell a story that vendor headlines obscure: the marketing technology industry is bifurcating into two camps: those building AI infrastructure that actually changes how work gets done, and those rebranding existing features with AI terminology. For Chief Marketing Officers (CMOs), the challenge is not whether to adopt…