Tag: Hightouch

Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is…

We are not back to boom times. Venture funding for sales, marketing, and CRM categories hit a cyclical peak in 2021 and 2022, but investment has slowed considerably since. Annual funding has hovered around the $8 billion mark over the past three years, according to a recent report from…

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half

The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving strategies, and the ever-present buzz of AI. For enterprise marketing leaders, navigating this landscape requires not just speed, but agility—the ability to adapt, pivot, and personalize at scale.

Today we’re going to talk about composable customer data platforms and how AI is enhancing decision-making to increase customer lifetime value. To help me discuss this topic, I’d like to welcome Tejas Monahar, co-CEO and co-Founder of Hightouch.