#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability.
Today we’re exploring the C-suite’s perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, which has been a leader in social media management since 2008. We’ll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today’s digital landscape.