Horizontal Digital Archives

Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI

Dec 23, 2025

The distance between the brand voice meticulously crafted in a boardroom and the way it’s perceived in the wild can be vast and treacherous. Marketing leaders…

#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital

Nov 7, 2025

We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In…

#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with

The Agile Brand with Greg Kihlström

Tag: Horizontal Digital

Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI

#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital

Catch the latest episodes of our shows

#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands

#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands

#58: One Amazing Thing About Colors in Projects with Dan Mircea Suciu

#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with

#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities