Tag: Impact.com

BCG finds 31% of consumers now use AI to shop, roughly triple 18 months ago. Aug 26, 2026 martech news from DoubleVerify, Adjust, Zappi, LTK and Perion.

Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems and those still experimenting with isolated AI tools — and the gap between them is widening fast. The BCG data is the most important…

Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume of AI product launches (30+ in a single day) reflects an industry in a feature arms race, not a maturity phase. For Chief Marketing…

Five announcements on June 1, 2026 share one structural move: vendors exposed their proprietary data as a governed layer that AI agents call directly, through public APIs and the Model Context Protocol (MCP), so agents running in Claude, ChatGPT, and Microsoft Copilot operate on that vendor’s data without leaving…