Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Why Shorter Ad Tech Supply Paths Aren’t Always Smarter

Sep 28, 2026

The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple: a more direct route from advertiser to publisher must be more efficient, transparent, and cost-effective.

Infolinks CEO Bob Regular on getting ad tech to work better for brands

Infolinks CEO Bob Regular on getting ad tech to work better for brands

Jul 23, 2026

Bob Regular, CEO of Infolinks Media, on why the shortest supply path isn’t the best one, what makes a “primary impression,” and how contextual signal replaces deprecating deterministic data.

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