Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode from Ai4: Why “No” Became the Expensive Answer, with Shawn Surber from Island

Aug 10, 2026

Answering questions for The Agile Brand Guide ahead of his Ai4 session on safe AI adoption, Shawn Surber argued that a blocked AI tool doesn’t buy you a delay. It buys you a detour, and the detour is where your data actually goes missing.

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.

Catch the latest episodes of our shows

One Amazing Thing About Contentful
One Amazing Thing

One Amazing Thing About Contentful’s Palmata with Taylor Wagner

NiCE CTO Kevin Lee on moving from AI pilot to production
The Agile Brand with Greg Kihlström

NiCE CTO Kevin Lee on moving from AI pilot to production

From Ai4: Big Spaceship’s CEO Taryn Crouthers on prioritizing human judgment while moving fast
The Agile Brand with Greg Kihlström

From Ai4: Big Spaceship’s CEO Taryn Crouthers on prioritizing human judgment while moving fast

From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency
The Agile Brand with Greg Kihlström

From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency

Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better
The Agile Brand with Greg Kihlström

Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.