Expert Mode: Moving Retail Media Networks Beyond the Programmatic Playbook
Retail Media Networks (RMNs) are no longer the new kid on the block; they are a multi-billion-dollar line item on nearly every CPG P&L. The promise was alluring: leverage rich, first-party shopper data to reach consumers at the point of purchase. Yet, for many seasoned marketing leaders, the reality…
#799: ISM President Dave Simon on maximizing retail media network investments
Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn’t quite translate. We’ll explore why simply plugging in programmatic tools isn’t the silver bullet…
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