Iterable Unveils Nova Agent and a New Wave of AI Innovations to Power Real-Time Personalization and Predictable Growth
New AI agent, audience activation capabilities and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels
Yesterday’s Marketing Technology & AI News | April 24, 2026
Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at Dayuse — while simultaneously releasing Forrester research showing that while AI adoption is near-universal, only a small fraction of organizations are realizing measurable…
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