Expert Mode from The Agile Brand Guide®

Expert Mode: Escaping the Generative AI Sea of Sameness with Toby Coulthard, Chief Product and Growth Officer at Jacquard

Mar 14, 2026

The promised land of hyper-personalized, unique content is starting to look suspiciously uniform. A strange, uncanny valley of sameness is emerging, where brand voices, once painstakingly crafted, are beginning to sound eerily similar.

The Agile Brand with Greg Kihlström

#809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world

Feb 6, 2026

Today, we’re going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it’s delivering a sea of sameness where brand voice gets lost. We’ll explore how to break free from this generic output, moving from a…