Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News: March 3, 2026

Mar 3, 2026

While the industry celebrates “agentic AI” and “AI-powered solutions,” the real story is more nuanced: marketing teams are facing a fundamental shift in how work gets done, and the gap between vendor promises and practical implementation remains substantial.

Kentico logo

Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams

Feb 5, 2026

Kentico announced the launch of the AIRA Agentic Marketing Suite, extending its AI strategy within Xperience by Kentico.

Catch the latest episodes of our shows

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The Agile Brand with Greg Kihlström

Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy

Criteo Chief Product Officer Todd Parsons on breaking down those channel silos
The Agile Brand with Greg Kihlström

Criteo Chief Product Officer Todd Parsons on breaking down those channel silos

HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search
The Agile Brand with Greg Kihlström

HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search

What if your AI agent could convert your best customers
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One Amazing Thing About Docket with Arjun Pillai

California Pizza Kitchen Co-Founder Rick Rosenfield on building a brand from the inside out
The Agile Brand with Greg Kihlström

California Pizza Kitchen Co-Founder Rick Rosenfield on building a brand from the inside out


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