Yesterday's MarTech News by The Agile Brand Guide

Yesterday’s News | March 12, 2026

Mar 12, 2026

The dominant theme of yesterday’s news is not that AI is arriving; it is that AI is fragmenting into specialized layers, each requiring a distinct decision…

Yesterday's MarTech News by The Agile Brand Guide

Yesterday’s MarTech News: March 5, 2026

Mar 5, 2026

The martech industry dropped another set of agentic AI announcements. The real story isn’t that AI is taking over marketing. It’s that AI is taking over…

Klaviyo logo

Introducing the Klaviyo app in ChatGPT

Jan 29, 2026

Klaviyo announced the launch of the Klaviyo app in ChatGPT, a new integration that gives marketers instant access to their Klaviyo data right inside ChatGPT.

One Amazing Thing About Klaviyo with Grant Deken

#49: One Amazing Thing About Klaviyo with Grant Deken

Dec 16, 2025

What if you could unite your marketing, data, and customer experience into one autonomous, intelligent platform, giving you your own, AI-first, B2C CRM? Welcome to One…

#41: One Amazing Thing About Klaviyo with Gil Hsu

#41: One Amazing Thing About Klaviyo with Gil Hsu

Sep 30, 2025

AI-based features are all the rage today, but they often fall short of what growth-focused marketers for consumer brands need to be successful. But what if…

Expert Mode from The Agile Brand Guide®

Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value

Aug 30, 2025

The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to achieve sustainable growth.  Simultaneously, recognizing and maximizing customer lifetime value (CLV)…

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Klaviyo Slides into DMs with Acquisition of Gatsby

Aug 21, 2025

Social commerce is booming, with the broader market expecting to surpass $100 billion by 2026. More and more, consumers are starting their shopping journeys on social…

#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

Jul 15, 2025

Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble…


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