42: One Amazing Thing About Klaviyo with Gil Hsu

Agile Brand Guide on September 30, 2025

AI-based features are all the rage today, but they often fall short of what growth-focused marketers for consumer brands need to be successful. But what if there was a set of features powered by real-time data and adaptive AI that finally deliver on the promise of true omnichannel marketing from email to SMS and beyond?

Welcome to One Amazing About Klaviyo. Today we’re talking with Gil Hsu, Product Manager at Klaviyo and he will be sharing one amazing thing about their B2C CRM with us today.

Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value

Agile Brand Guide on August 30, 2025

The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to achieve sustainable growth.  Simultaneously, recognizing and maximizing customer lifetime value (CLV) is increasingly crucial.  This dynamic requires a shift in perspective, moving beyond short-term gains and embracing a holistic view of the customer journey.  How can brands effectively balance these competing priorities and build lasting relationships that drive profitability? 

Klaviyo Slides into DMs with Acquisition of Gatsby

Agile Brand Guide on August 21, 2025

Social commerce is booming, with the broader market expecting to surpass $100 billion by 2026. More and more, consumers are starting their shopping journeys on social platforms by engaging with creators, communities, and user-generated content (UGC). In turn, brands are feeling the pressure to keep up and respond quickly. But even with all that engagement, turning interest into lasting customer relationships remains a major challenge.

#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo

Agile Brand Guide on July 15, 2025

Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead.

All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I’d like to welcome Jamie Domenici, CMO at Klaviyo.

The Agile Brand Guide
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.