Yesterday’s MarTech News: March 5, 2026
The martech industry dropped another set of agentic AI announcements. The real story isn’t that AI is taking over marketing. It’s that AI is taking over specific, high-volume, low-judgment tasks: audience segmentation queries, content variation generation, cross-media measurement, AI search optimization. LiveRamp’s new agent-powered platform, Typeface’s Marketing Orchestration Engine,…
Introducing the Klaviyo app in ChatGPT
Klaviyo announced the launch of the Klaviyo app in ChatGPT, a new integration that gives marketers instant access to their Klaviyo data right inside ChatGPT.
#49: One Amazing Thing About Klaviyo with Grant Deken
What if you could unite your marketing, data, and customer experience into one autonomous, intelligent platform, giving you your own, AI-first, B2C CRM? Welcome to One Amazing About Klaviyo. Today we’re talking with Grant Deken, Head of Product, Klaviyo Service at Klaviyo and he will be sharing their Service…
#41: One Amazing Thing About Klaviyo with Gil Hsu
AI-based features are all the rage today, but they often fall short of what growth-focused marketers for consumer brands need to be successful. But what if there was a set of features powered by real-time data and adaptive AI that finally deliver on the promise of true omnichannel marketing…
Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value
The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to achieve sustainable growth. Simultaneously, recognizing and maximizing customer lifetime value (CLV) is increasingly crucial. This dynamic requires a shift in perspective, moving beyond short-term gains and embracing a holistic view of the customer journey. …
Klaviyo Slides into DMs with Acquisition of Gatsby
Social commerce is booming, with the broader market expecting to surpass $100 billion by 2026. More and more, consumers are starting their shopping journeys on social platforms by engaging with creators, communities, and user-generated content (UGC). In turn, brands are feeling the pressure to keep up and respond quickly.…
#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the…
Undelivered Emails Cost U.S. Companies $164 Million Every Day
According to recent research from Mailtrap, U.S. businesses lose a daily average of over 164 million dollars to undelivered emails.
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here: