Expert Mode from The Agile Brand Guide®

Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation

Aug 31, 2025

Commerce media, once a niche term, is now a dominant force in the advertising world.  Its growth is fueled by the convergence of AI, rich first-party data, and a shift away from generic advertising strategies towards sector-specific solutions. 

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The Agile Brand with Greg Kihlström

Infobip’s Ben Lewis on building deeper relationships with sports fans

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The Agile Brand with Greg Kihlström

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
The Agile Brand with Greg Kihlström

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
The Agile Brand with Greg Kihlström

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey

Salesforce’s Nitin Mangtani on how AI is evolving on-site search
The Agile Brand with Greg Kihlström

Salesforce’s Nitin Mangtani on how AI is evolving on-site search


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