Greg Kihlström MarTech Futurist

AI adoption is accelerating faster than strategy, and organizational readiness. MarTech Futurist – March 23, 2026

Mar 23, 2026

This week’s intelligence from Harvard Business Review, Gartner, Forrester, and MarketingProfs converges on a single uncomfortable truth for marketing leaders: AI adoption is accelerating faster than strategy, and organizational readiness can keep pace. Four distinct but interconnected tensions are emerging that demand C-level attention right now.

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