Tag: kyndryl

Kyndryl Sovereignty Solutioning combined with Microsoft Sovereign Cloud capabilities helps customers strengthen choice, control and resilience

The dominant theme of yesterday’s marketing technology and AI news is that the architecture of how marketing decisions get made is being restructured in real time, and several distinct shifts are happening simultaneously with real trade-offs that marketing leaders must navigate now.

Growing customer adoption, industry recognition and new solutions underscore deepening hyperscaler collaboration

Building a brand from the ground up is a daunting task for any marketing leader, but imagine doing so for a newly spun-off company with 90,000 employees across 60 markets.  This was the challenge Maria Winans, CMO of Kyndryl, embraced following the company’s separation from IBM. 

What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria…

Every marketer loves a clean slate—right up until the moment the eraser squeaks across a whiteboard the size of a football field. Spinning out 90,000 employees, $18 billion of revenue, and decades of IBM heritage into a fresh-faced brand qualifies as one of those supersized whiteboards. That was the…