Linnworks CMO Hilary Smith on the manual work hiding inside automated operations: why AI’s biggest retail bet is the back office

Linnworks CMO Hilary Smith on the manual work hiding inside automated operations: why AI’s biggest retail bet is the back office

Sep 10, 2026

Linnworks CMO Hilary Smith on why AI’s biggest retail investment is moving into inventory, fulfillment and order management — and what peak season really tests.

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