Expert Mode: Beyond the Pilot Program: Building a True AI Capability in Marketing with Mike Kaput, Marketing AI Institute
I recently spoke with Mike Kaput, Chief Content Officer at the Marketing AI Institute, who spends his days dissecting this very challenge. His insights cut through the hype, offering a clear-eyed view of what it truly takes to move beyond the pilot phase and build something that lasts.
Marketing AI Institute’s Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy
Marketing AI Institute’s Mike Kaput on why only ~25% of organizations scale AI with a strategy, and what separates a pilot that demos well from a real capability.
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