#858: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
Today, we’re going to talk about how to reframe the marketing operations function from a cost center or tactical execution engine into a strategic driver of growth. And we’ll explore a powerful, and perhaps counterintuitive, way to do it: by building a genuine community, not just as a marketing…
#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com
Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires?
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