AI investment has moved beyond efficiency to experience infrastructure. MarTech Futurist – April 1, 2026

AI investment has moved beyond efficiency to experience infrastructure. MarTech Futurist – April 1, 2026

Apr 2, 2026

AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape…

Greg Kihlström MarTech Futurist

Personalization with strong context delivers measurable leaps. Martech Futurist | March 28, 2026

Mar 28, 2026

This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating competitive…

Greg Kihlström MarTech Futurist

Consumers seem to be more AI-ready than brands. | MarTech Futurist – March 24, 2026

Mar 24, 2026

CMOs need to build AI governance and readiness infrastructure now, before the agentic commerce wave fully arrives. The technology is outpacing organizational capability, consumer trust is…

Greg Kihlström MarTech Futurist

AI readiness is no longer about having the right tools. CMO Futurist | March 15, 2026

Mar 15, 2026

The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it…


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