Tag: Mintegral

This week’s conversations circle a single, pressing question: what does it actually take to run a modern marketing function while AI rewrites the rules underneath it? The throughline is friction — the cost of every handoff, every disconnected tool, every dollar spent before anyone knows whether it will work…

Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …