Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Why Your Marketing OS Needs a Reboot in the Age of AI with Moburst CEO Gilad Bechar

May 21, 2026

The new central question is no longer “How do we rank?” but “How do we become the definitive answer?” This isn’t a semantic shift—it represents the emergence of a new operating system for marketing, where Generative Engine Optimization (GEO) plays a key role. AI-powered answer engines like ChatGPT, Gemini,…

Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery

Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery

May 20, 2026

Today, we’re going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn’t about a new channel to manage; it’s about the emergence of a new operating system for marketing,…

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