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Real-Time Relevance at the Heart of Rokt and mParticle Merger

Jan 19, 2025

Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a US$300 million investment in mParticle, a leading customer data platform (CDP), to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising and customer experience. This partnership combines Rokt’s expertise in bringing…

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