Expert Mode from The Agile Brand Guide®

Expert Mode: Building Trust and Community in the Infant Formula Market

Sep 28, 2025

Consumer trust, once a given for established brands, has eroded due to recent events, opening the door for new players to redefine the category. 

#718: Building trust while building a brand with Meika Hollender, Nara Organics

#718: Building trust while building a brand with Meika Hollender, Nara Organics

Aug 12, 2025

Today, we’re going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I’d like to welcome, Meika Hollender, Chief Marketing Officer at Nara…

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