#760: Nestlé’s Daniel Damasio on successful marketing transformation that is both global and local
Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It’s a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.
To help me discuss this topic, I’d like to welcome, Daniel Damasio, Senior CRM Analyst at Nestlé.