Expert Mode: The Global-Local Tightrope: Balancing Brand Consistency and Hyper-Relevance
For any enterprise marketing leader, the tension between global brand consistency and local market relevance is a familiar, and often fraught, balancing act. On one hand,…
#760: Nestlé’s Daniel Damasio on successful marketing transformation that is both global and local
Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational…
