Tag: Nestle

For any enterprise marketing leader, the tension between global brand consistency and local market relevance is a familiar, and often fraught, balancing act. On one hand, the power of a global brand lies in its recognizable standards, its operational efficiencies, and the trust it has built at scale. On…

Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build…