Tag: NetApp

A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant productivity gains and reshaping strategic priorities. This shift necessitates that senior marketing and CX leaders refine their governance frameworks, measurement strategies, and talent…

When you strip away the vendor superlatives, a clear pattern emerges: the industry is bifurcating between organizations that are embedding AI into the actual connective tissue of their marketing operations (data, identity, and workflow orchestration), and those still bolting AI features onto legacy stacks and calling it transformation.