Expert Mode from The Agile Brand Guide®

Expert Mode: GEO and the New Balance of Power in the Age of AI

Feb 15, 2026

The conversational AI layer that is rapidly becoming the de facto starting point for information discovery is placing more trust in the narrative surrounding your brand than the one you broadcast yourself. This inversion of influence demands a fundamental re-evaluation of our priorities, our budgets, and our definition of…

The Agile Brand with Greg Kihlström

#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO

Jan 5, 2026

Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your…

#467: Making a meaningful impact with your brand in 2024 with Mark Nardone, CMO at PAN Communications

#467: Making a meaningful impact with your brand in 2024 with Mark Nardone, CMO at PAN Communications

Jan 5, 2024

Today we’re going to talk about how to make a bigger and more meaningful impact in highly competitive industries, and get some insights on what we learned from 2023 and what that means for brands and marketing leaders in 2024. To help me discuss…

#312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications

#312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications

Jan 6, 2023

Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers. To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN…