The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook

The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook

Oct 1, 2026

The 2026 Holiday & Seasonal Shopping Trends Report from tvScientific by Pinterest surveyed over 400 marketers and 600 consumers across the US. It revealed that holiday-related research and purchasing now begin much earlier, often well before Black Friday Cyber Monday.

Mastering-the-2026-Holiday-Season_-A-Strategic-Playbook-for-Enterprise-Marketers

tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers

Sep 17, 2026

According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise marketing and CX leaders to demonstrate return on ad spend (ROAS) and revenue impact from campaigns that span multiple key moments.

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