#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI
Are you sure you know where your marketing dollars are making the biggest impact? In an omni-channel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier? Welcome to today’s episode where we’re going to discuss how to optimize marketing effectiveness through marketing mix modeling, AI, and predictive analytics with Mike True, CEO and co-founder of Prescient AI. We’re gonna explore how to ensure your marketing dollars are delivering maximum return on investment and the role that AI plays in getting it right.