Tag: PubMatic

Point-of-purchase evidence has a shelf life. PubMatic, Makeable, Google, and METR each pushed AI verification from a buying decision into a continuously running function. What CMOs should own, instrument, and write into contracts.

Optimum7’s 4,000 AI answers tie 20-40% traffic loss to bad migrations. Plus Klaviyo’s Agency deal, GLG AI-moderated calls, and Pollo Agent 2.0, August 2026.

Martech news for August 5-6, 2026: PubMatic ships AgenticOS guardrails, KIBO AI unifies commerce agents, and Optimove finds 72% of US consumers use AI to shop.

Yesterday’s announcements cluster around a single operational thesis: AI is moving from recommendation layer to execution layer across marketing, commerce, and customer experience. The press releases that crossed the wire on May 21 do not describe a future state. They describe systems that are running now, taking actions in…

Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into Market