Tag: PwC

Five major press releases dropped on July 15, 2026 from Sprinklr, PwC/OpenAI, Tenon/ServiceNow, Digital Commerce 360/ReFiBuy, and Digital.Marketing, and each one, in its own way, assumes that your organization has clean, connected, governed data and a workforce ready to supervise autonomous systems. Most marketing organizations are not there yet.

Yesterday’s press releases tell a story that vendor headlines consistently obscure: the gap between AI investment and AI transformation in marketing is only widening. Three major reports dropped simultaneously on June 14–15, 2026, and together they paint a picture that every CMO needs to read carefully before approving another…