Exploring the MarTech & CX Landscape
While generative AI has captured the imagination of marketers with its ability to create content, agentic AI represents a significant leap forward. This emerging technology moves beyond generating outputs and empowers marketers to automate actions, personalize experiences, and gain deeper insights from their data.
Today, we’re going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing.
To help me discuss this topic, I’d like to welcome, Travis Cushing, Chief Product Officer at RainFocus.
Welcome to today’s episode where we’re going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations.
Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data. To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus. RESOURCES Rainfocus website: The Agile…
