Revvim CEO Matt LeBaron on unlocking value in your existing ad campaigns: why uncontested Google auctions still cost you money

Revvim CEO Matt LeBaron on unlocking value in your existing ad campaigns: why uncontested Google auctions still cost you money

Oct 26, 2026

Revvim CEO Matt LeBaron on trapped capital in Google Ads: why uncontested auctions still carry per-bidder minimum bids, and how agentic bidding cuts branded CPCs to a penny.

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