Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News: March 2, 2026

Mar 2, 2026

The shift from AI experimentation to operational necessity is forcing uncomfortable choices about which tools actually matter versus which represent vendor hype. Three dominant themes emerge from this week’s press releases, each carrying concrete implications for marketing organizations that extend far beyond the marketing departments themselves.

Catch the latest episodes of our shows

Infobip’s Ben Lewis on building deeper relationships with sports fans
The Agile Brand with Greg Kihlström

Infobip’s Ben Lewis on building deeper relationships with sports fans

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
The Agile Brand with Greg Kihlström

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
The Agile Brand with Greg Kihlström

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
The Agile Brand with Greg Kihlström

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey

Salesforce’s Nitin Mangtani on how AI is evolving on-site search
The Agile Brand with Greg Kihlström

Salesforce’s Nitin Mangtani on how AI is evolving on-site search


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