Expert Mode: Why Your CX Strategy is Failing From the Inside Out with Jennifer Jones, RGP
As marketing leaders, we are in a perpetual state of optimizing the customer experience. We invest heavily in MarTech stacks that promise seamless omnichannel journeys, we commission exhaustive research to map every customer touchpoint, and we build sophisticated data models to predict the next best action. We operate under…
RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Today, we’re going to talk about the often-overlooked foundation of successful business transformation: the human experience. We’ll explore why the employee experience isn’t just an HR initiative but a direct driver of customer outcomes, and how designing systems around the way people actually think—not just how we’re organized on…
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