Yesterday’s MarTech News | March 10, 2026
The dominant themes are: (1) the widening gap between AI tool adoption and organizational AI competency; (2) the restructuring of the marketing technology partner ecosystem around…
#818: Informatica’s CMO Jim Kruger on data as the foundation for innovation
Today, we’re going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We’ll explore how the role of the…
MuleSoft: Integrating Intelligent Automation: Strategies for Agentic Transformation in the Enterprise
The 2026 Connectivity Benchmark Report by MuleSoft, with insights from Deloitte Digital, reveals that despite widespread adoption, significant architectural and governance challenges persist, threatening to undermine…
The End of ‘Do Not Reply’ and the Dawn of Agent-Powered Marketing
he verdict is in: the campaign-centric, siloed approach to marketing is a strategic dead end. In its place, a new paradigm is emerging—one built on continuous,…
Salesforce: “Shared context” is the missing layer for AI-driven retail agents
AN FRANCISCO — January 10, 2026 — Salesforce is expanding its Agentforce 360 platform to address what it describes as a growing problem in AI-led retail:…
Salesforce Signs Definitive Agreement to Acquire Qualified
Salesforce, the world’s #1 AI CRM, today announced it has signed a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions.
#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to…
Salesforce Cyber Monday Recap: AI Transforms Digital Commerce and Customer Experience
The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the transformative impact of artificial intelligence (AI)…
