Exploring the MarTech & CX Landscape
Salesforce today announced it has signed a definitive agreement to acquire Apromore, a leading provider of process intelligence software that helps organizations discover, simulate, and optimize business processes.
Today, we’re going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I’d like to welcome Devin Kunysz, Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce. Devin, welcome to the show!
Salesforce today announced Marketing Cloud Next, a major evolution of its leading marketing solution—and the end of traditional ‘do-not-reply’ marketing. This isn’t just a product launch; it’s a strategic reframe of marketing itself, powered by autonomous AI agents that act as always-on collaborators. Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire customer funnel. These AI agents transform ‘do-not-reply’ messages into agentic engagements—where every channel becomes a two-way conversation. And, behind the scenes, they handle complex tasks like campaign assembly, performance optimization, and 1:1 personalization at a scale that was previously unattainable.
Margin pressure is rising as shoppers trade down, supply‑chains wobble, and talent grows scarce. Eighty‑five percent of consumers say they are choosing lower‑priced products, leaving brands to squeeze more productivity out of smaller teams. Manual processes and disconnected systems make that a difficult exercise—and the cost shows up on the P&L.
