Tag: Salesforce

A recent Salesforce report, State of Field Service: The Road to Revenue in the Agentic Era, based on a survey of over 2,300 field service professionals conducted from April 22-May 12, 2026, highlights widespread adoption and significant future investment plans.

New Salesforce research finds near-universal AI adoption alongside rising frontline turnover, fragmented data, and measurement uncertainty

The opening move of the shopping journey is shifting away from the properties brands control. According to the fourth edition of Salesforce’s State of Commerce report, released July 28, use of agentic search as the first step in a purchase journey grew 200% year over year — a signal…

What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part of your brand experience? The shift we are witnessing is not an incremental improvement; it is a complete reimagining of digital interaction.

Salesforce Agentforce Commerce reaches general availability, Amazon’s Creative Agent produces 80% of an ad, and shadow AI risk grows: July 6 martech news for CMOs.

Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being deployed into advertising operations, customer service, content workflows, and media buying right now. But the gap between deployment and measurable productivity is widening, not…

Salesforce has introduced Agentforce Help Agent, a pre-packaged autonomous service agent that the company is pairing with an outcome-based pricing model: if the agent doesn’t resolve a customer issue on its own, the interaction is free. The announcement signals a notable shift in how AI customer service is sold,…

Salesforce’s Nitin Mangtani reframes on-site search as a continuous conversation rather than a one-shot query, turning the dead-end “no results” page into a discovery engine. From PegaWorld, enGen’s Richard Rutkowski walks through what it really means to move agentic AI from slide decks into production inside a highly regulated…

Yesterday was dominated by Cannes Lions, and the press release volume that always accompanies it. But stripping away the festival backdrop and the vendor superlatives, the day’s announcements reveal three distinct and important signals for Chief Marketing Officers (CMOs) and marketing organizations.

Today, we’re going to talk about the evolution of on-site search. For years, it’s been a functional, yet often frustrating, utility for customers. But with advancements in AI, it’s transforming from a simple keyword-matching tool into a conversational discovery engine that can anticipate intent and drive a more intelligent…