Yesterday’s MarTech News | March 10, 2026
The dominant themes are: (1) the widening gap between AI tool adoption and organizational AI competency; (2) the restructuring of the marketing technology partner ecosystem around AI specialization; (3) the shift from AI experimentation to AI governance and ROI accountability; and (4) the transformation of the B2B buyer journey…
#818: Informatica’s CMO Jim Kruger on data as the foundation for innovation
Today, we’re going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We’ll explore how the role of the CMO is shifting from a master of messaging to a master of data strategy, and what it takes to lead a marketing organization…
MuleSoft: Integrating Intelligent Automation: Strategies for Agentic Transformation in the Enterprise
The 2026 Connectivity Benchmark Report by MuleSoft, with insights from Deloitte Digital, reveals that despite widespread adoption, significant architectural and governance challenges persist, threatening to undermine the full potential of these initiatives. Success hinges on a robust data integration strategy and a comprehensive governance framework.
The End of ‘Do Not Reply’ and the Dawn of Agent-Powered Marketing
he verdict is in: the campaign-centric, siloed approach to marketing is a strategic dead end. In its place, a new paradigm is emerging—one built on continuous, bi-directional, and adaptive conversations. This isn’t about simply adding a new channel or a chatbot to a landing page. It’s a fundamental rewiring…
Salesforce: “Shared context” is the missing layer for AI-driven retail agents
AN FRANCISCO — January 10, 2026 — Salesforce is expanding its Agentforce 360 platform to address what it describes as a growing problem in AI-led retail: companies deploying multiple autonomous …
Salesforce Signs Definitive Agreement to Acquire Qualified
Salesforce, the world’s #1 AI CRM, today announced it has signed a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions.
#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing…
Salesforce Cyber Monday Recap: AI Transforms Digital Commerce and Customer Experience
The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the transformative impact of artificial intelligence (AI) across both sales and customer service. Global online sales reached $336.6 billion for Cyber Week and $53 billion on Cyber Monday, representing 7%…
Salesforce Introduces Agentforce Nonprofit with New AI Agents to Empower Staff, Drive Fundraising, and Maximize Mission Delivery
To better support the critical missions and work of the nonprofit sector, Salesforce today announced Agentforce Nonprofit (formerly Nonprofit Cloud) with new, purpose-built AI agents for fundraising, program management, volunteer coordination, and donor support. With Agentforce Nonprofit, organizations can deploy AI agents to elevate their teams — dramatically cutting down on administrative time.…
Cyber Weekend 2025 Recap: AI and Mobile Drive Cyber Weekend Growth
Cyber Weekend 2025 performance continued to show significant evolution in retail, driven by robust online sales, the omnipresence of mobile devices, and the increasingly influential role of artificial intelligence, according to the latest numbers from Salesforce.
