Tag: Salesforce

This week’s research, insights, and news provide a consistent signal from the analyst desks: the limiting factor on AI value is organizational, and the vendor market is reorganizing to sell against that limit. Forrester argues that agentic AI inherits and amplifies the flaws of the operating model it runs…

The honest read on yesterday’s news is this: vendors are racing to claim the “agentic” label while the practical implementation gap remains enormous. Salesforce’s Agentforce Marketing Goals Agent and Content Agent are still in pilot. Databricks’ CustomerLake is in Private Preview. Jasper’s GEO Agent is newly available but requires…

Acquisition will bring Fin’s customer agent platform to companies of all sizes, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents across the enterprise

June 3, 2026 delivered a concentrated burst of agentic AI announcements that, taken together, reveal a market at an inflection point — but not in the way the press releases suggest. Salesforce, Meta, Attentive, and Deece all made significant moves, and Forrester published a landmark report on the state…

Salesforce agreed to buy Contentful on June 1. Sitecore bought Scrunch on June 3. Inside 48 hours, two of the larger experience-platform vendors paid to move AI agents to the center of how content gets made and found. Salesforce is taking Contentful, the Berlin-founded headless content platform that serves…

Salesforce has signed a definitive agreement to acquire Contentful, the composable content platform used by more than 4,800 brands to deliver personalized digital experiences at scale. The deal, announced June …

New research from Salesforce’s “State of Service: AI Agents Edition” highlights that AI service agents are not merely improving operational efficiency; they are significantly enhancing customer satisfaction. This evolution demands a strategic approach from senior marketing and CX leaders, focusing on governance, data readiness, and workforce adaptation to fully…

Google Cloud and Salesforce announced an expanded partnership that will enable AI agents to execute end-to-end workflows across both platforms by solving the long-standing challenge of fragmented data and disconnected systems.

Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing automation with an “agentic” label. For Chief Marketing Officers (CMOs), the cost of getting this wrong is no longer just wasted budget. It’s eroded…

This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools — they’re the ones that have solved the unglamorous prerequisites. Clean first-party data. Clear human-AI decision boundaries. Brand governance that scales. Without those foundations,…