Tag: Salesforce

Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing…

The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the transformative impact of artificial intelligence (AI) across both sales and customer service. Global online sales reached $336.6 billion for Cyber Week and $53 billion on Cyber Monday, representing 7%…

To better support the critical missions and work of the nonprofit sector, Salesforce today announced Agentforce Nonprofit (formerly Nonprofit Cloud) with new, purpose-built AI agents for fundraising, program management, volunteer coordination, and donor support. With Agentforce Nonprofit, organizations can deploy AI agents to elevate their teams — dramatically cutting down on administrative time.…

Cyber Weekend 2025 performance continued to show significant evolution in retail, driven by robust online sales, the omnipresence of mobile devices, and the increasingly influential role of artificial intelligence, according to the latest numbers from Salesforce.

The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts in consumer behavior and technological adoption. Pre-Black Friday findings from Salesforce, based on billions of consumer interactions across its Commerce, Marketing, and Service platforms, underscore significant digital sales growth…

Cyber Week 2025 represents a pivotal moment for digital commerce, with AI agents influencing an unprecedented $73 billion in sales. For senior marketing and CX leaders, this data underscores a clear imperative: AI is no longer an optional enhancement but a strategic necessity for driving revenue and enhancing customer…

Salesforce today reported that the 2025 Cyber Week, Thursday, November 27 through Monday, December 1, is expected to drive a record-breaking $334 billion in global sales, $73 billion of which is attributed to the influence of AI and agents (up 22% from 2024).

Salesforce today announced it has signed a definitive agreement to acquire Apromore, a leading provider of process intelligence software that helps organizations discover, simulate, and optimize business processes.

Today, we’re going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I’d like to welcome Devin Kunysz, Senior Director, Industry GTM, Consumer…

Salesforce today announced Marketing Cloud Next, a major evolution of its leading marketing solution—and the end of traditional ‘do-not-reply’ marketing. This isn’t just a product launch; it’s a strategic reframe of marketing itself, powered by autonomous AI agents that act as always-on collaborators. Built natively on the Salesforce Platform,…