Tag: SAS Institute

SAS’s Jonathan Moran on experience debt: how fragmented data and manual workarounds break customer journeys at peak demand, and what to measure instead.

Yesterday’s announcements tell a story that is more nuanced and more demanding than the vendor headlines suggest. The dominant theme is no longer that AI is arriving, but rather that the gap between AI deployment and AI execution is widening, and Chief Marketing Officers (CMOs) are being asked to…

Yesterday’s wave of announcements tells a story that is more complicated than the vendor headlines suggest. The dominant theme is autonomous and agentic AI — systems that don’t just assist marketers but claim to replace entire workflows, teams, and in some cases, agencies. Before CMOs get swept up in…

By 2023, 65% of the world’s population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining…