New SBT Research with Datos Insights Finds Two-Thirds of Consumers Expect to Pay a Bill in Three Steps or Fewer
The study finds that consumers act faster on text, favor simpler payment experiences when obligations are similar, and abandon payment journeys that are too complex.
Yesterday’s Marketing Technology News | April 1, 2026
Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The volume of AI announcements is accelerating, but the gap between vendor capability claims and organizational readiness to deploy them is widening — not closing. Three structural tensions define what these announcements actually mean for…
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