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Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era

Jun 3, 2026

Sitecore today announced that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves…

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