Scrunch’s Head of Marketing Kevin White on being cited, not just found: why ChatGPT referral traffic is only the tip of the iceberg

Scrunch’s Head of Marketing Kevin White on being cited, not just found: why ChatGPT referral traffic is only the tip of the iceberg

Aug 31, 2026

Kevin White, Head of Marketing at Scrunch (now Sitecore), on AI search vs SEO: citations over referral traffic, agent-ready pages, and long-tail intent.

One Amazing Thing About Scrunch with Devin Stevens

How Brands Show Up in AI Search: Inside Scrunch’s AI Visibility Platform | One Amazing Thing

Jul 7, 2026

See how Scrunch helps brands get cited by ChatGPT, Perplexity, and Claude. Devin Stevens demos AI visibility and generative engine optimization (GEO) for marketers.

Sitecore logo

Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era

Jun 3, 2026

Sitecore today announced that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves…

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