Expert Mode from The Agile Brand Guide®

Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine

Jan 18, 2026

We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing…

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Strategic Responses to Rising Returns: A CX Imperative for Enterprise Retailers

Dec 11, 2025

A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries and product quality issues being primary…

crop man sealing box with scotch tape

Holiday Returns Increase by 16%, Late Deliveries Lead the Surge in Returns and Refunds, Seel Report Shows

Dec 11, 2025

Seel, the agentic post-purchase platform, today released its inaugural 2025 Returns and Refunds Report ahead of the Holiday Shopping Spree. Created for retail and D2C brands,…

The Agile Brand with Greg Kihlström

#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity

Nov 25, 2025

Today, we’re going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase…


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