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Seel Launches Industry’s First AI-Powered Agencies for Ecommerce Operations to Unlock Greater Speed and Efficiency for Merchants

Jul 1, 2026

Seel, a leader in agentic commerce operations, announces Seel Agencies, the industry’s first AI-powered agencies, built on its infrastructure already serving more than 35 million shoppers across thousands of merchants.

The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z

The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z

May 31, 2026

According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity…

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Gen Z is Fueling the Secondhand Economy, But Trust Remains a Key Unlock for Future Growth, Seel Report Shows

May 28, 2026

57% of Gen Z bought secondhand in the last year, more than twice the rate of Gen X More than half of Gen Z has stopped shopping with a brand due to a poor return or refund experience

Expert Mode from The Agile Brand Guide®

Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine

Jan 18, 2026

We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing post-purchase phase. The return is where brand promises meet operational reality, and too often, reality falls short. It’s a trillion-dollar problem globally, a…

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Strategic Responses to Rising Returns: A CX Imperative for Enterprise Retailers

Dec 11, 2025

A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries and product quality issues being primary drivers. This trend contributes to an annual industry cost estimated at $890 billion, representing 20-25% of retailer revenue.

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Holiday Returns Increase by 16%, Late Deliveries Lead the Surge in Returns and Refunds, Seel Report Shows

Dec 11, 2025

Seel, the agentic post-purchase platform, today released its inaugural 2025 Returns and Refunds Report ahead of the Holiday Shopping Spree. Created for retail and D2C brands, the report analyzed 10 million transactions, breaking down category-level insights and return patterns that reveal how shoppers are responding to points of friction…

The Agile Brand with Greg Kihlström

#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity

Nov 25, 2025

Today, we’re going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We’ll look at the data trends shaping retail, how to…

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