Expert Mode: Closing the Gap Between Marketing Strategy and Frontline Execution
The challenge for enterprise leaders isn’t just to create better campaigns, but to build a more resilient system that empowers local teams without enabling brand chaos.…
#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
Today, we’re going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It’s the ‘last mile’ problem where brilliant campaigns…
