Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News | March 25, 2026

Mar 25, 2026

The latest martech developments highlight several AI-focused initiatives, including agentic commerce and new marketing agents. However, data from Supermetrics indicates a notable gap in adoption: while 70% of e-commerce brands prioritize optimizing marketing spend, only 8% currently use AI for campaign optimization. This suggests that the primary challenge for…

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